Celebrities have been a visible presence at the 2026 FIFA World Cup across North America, according to tournament reports. The event opened with headliners at the U.S. team’s first match in Los Angeles, a trend that continued through the group stage and beyond.
The U.S. opener in Los Angeles drew notable figures, and the roster of attendees at specific matches has been extensive. The USA vs. Australia match featured Marshawn Lynch, Trinity Rodman, Alex Morgan, former coach Jill Ellis, goalkeeper Kasey Keller and Zach LaVine. The tournament narrative noted that Tom Cruise attended the U.S. team’s opening match.
Other high-profile spectators have appeared at matches involving a range of nations. Argentina vs. Algeria included Patrick and Brittany Mahomes in the crowd, while Jay Z was listed among attendees for Ivory Coast vs. Ecuador. The U.S. match against Paraguay drew Tom Cruise alongside David and Victoria Beckham.
Several international fixtures also attracted entertainers and athletes. Brazil vs. Morocco listed Travis Scott, IShowSpeed, Tom Brady and Ronaldo among those in attendance. Mexico vs. South Africa included Canelo Alvarez, and France vs. Senegal featured Deuce McBride, Mikal Bridges and OG Anunoby. Canada vs. Bosnia and Herzegovina counted Ryan Reynolds among its notable spectators.
The 2026 World Cup is staged across 16 host cities in Canada, Mexico and the United States, with the final set for MetLife Stadium in East Rutherford, New Jersey. The United States is hosting the most cities; Canada is represented by Toronto and Vancouver, and Mexico by Guadalajara, Mexico City and Monterrey.
