Liverpool said on Thursday it had changed its mind about inflationary ticket price hikes planned over the next three years, the report says, a reversal that followed protests by supporters and action from principal owner Fenway Sports Group after calls to sell the Red Sox.
Fans had mounted visible opposition to the increases, according to the report, refusing to spend on drinks and food at Anfield and holding up thousands of yellow cards during a recent match against Crystal Palace that read “Caution: Anfield’s Soul at Risk.” Supporters accused the club of greed and of “disregarding” fans over the proposed rises.
The unrest at Liverpool came amid separate anger directed at Fenway Sports Group in Boston, per the report. Red Sox fans have voiced displeasure with principal owner John Henry and Boston’s chief baseball officer Craig Breslow, and a plane towing a banner urging the ownership to sell the team flew over Fenway Park during batting practice. The report also notes that a poor start to the Red Sox season led to the firing of manager Alex Cora on April 25.
Supporter group Spirit of Shankly welcomed the U-turn and thanked those at Liverpool who “listened to us and engaged with us, not all club hierarchies would have done the same,” the report says. The group had earlier said, “We should not be conned into thinking it is normal for prices to go up each season. This is a choice LFC are making and one that is driven by greed.” The report adds that Liverpool had announced record revenues of more than $952 million for the year to May 2025 and was the highest-ranked Premier League team in revenue, according to Deloitte, behind only Real Madrid, Barcelona, Bayern Munich and Paris Saint-Germain in Europe.
Per the report, the reversal will mean an inflationary rise next season followed by a price freeze the following year. Liverpool said it would “seek longer-term alternative solutions” and “explore commercial ideas with the Supporters Board” to try to avoid future increases, but warned that “without wider progress on alternative solutions, future inflationary increases may still be required.”
