John Daly is changing the backdrop for one of the most recognizable unofficial traditions of Masters week in Augusta. After spending nearly three decades greeting fans and selling merchandise at a Hooters location during Masters week, Daly will shift his familiar gathering spot to Topgolf Augusta.
For 28 years, Daly’s presence at Hooters became a staple for visitors in town for the tournament. Fans routinely lined up to meet the two-time major champion, get autographs, and purchase his branded gear while the Masters unfolded a short drive away at Augusta National Golf Club. The informal setup gave spectators and locals alike a chance to interact with one of golf’s most colorful figures in a relaxed, accessible environment.
The move to Topgolf Augusta marks a notable change in venue while continuing the same basic concept: Daly hosting fans in a casual setting tied closely to the week of the Masters. Topgolf’s combination of practice bays, food, and entertainment provides a different backdrop from the restaurant parking-lot scene that had become synonymous with Daly’s Masters week routine, but it preserves the connection to golf that helped make his annual appearance distinctive.
The shift also reflects the evolution of golf-adjacent fan experiences around major championships. As facilities such as Topgolf locations have expanded across the country, they have increasingly become gathering points for both casual players and serious fans. Daly’s decision to relocate his long-standing meet-and-greet there keeps his Masters week presence within a golf-focused environment while offering visitors additional activities on-site.
While specific details about his setup at Topgolf Augusta were not disclosed, the expectation is that Daly will continue to interact directly with fans and offer his merchandise, as he did for many years at Hooters. For those traveling to Augusta during Masters week, his new location provides a familiar opportunity in a new setting: a chance to see one of the sport’s most recognizable personalities away from the competitive pressure of the tournament itself.
Daly’s relocation ends a 28-year run at his previous spot, but maintains a tradition that many fans now associate with the Masters experience. Instead of the customary stop at Hooters, visitors will look to Topgolf Augusta as the new home for Daly’s annual gathering, ensuring that his connection to Masters week continues, just a few miles down the road from where it began.