As Super Bowl LX approaches, an unusual celebration style has captured the attention of fans and players alike. Dubbed the “Zombieland” celebration, this distinctive, zombie-like dance has been adopted by both the New England Patriots and Seattle Seahawks during the 2025 NFL season and leading into the championship game.
The choreographed motion resembles the gait and mannerisms of movie-style zombies—arms outstretched, stiff-legged walking, and exaggerated facial expressions. According to players and coaches, the celebration began as an inside joke in the Patriots’ locker room earlier in the season. It soon spread across the team, particularly on defense, and was used following key turnovers and touchdowns.
The Seahawks noticed the trend during a regular-season matchup and found it amusing enough to incorporate it themselves. Over time, both teams began embracing the celebration more visibly, culminating in coordinated instances during the playoffs. The NFL did not issue any penalties or fines for the behavior since it falls within the bounds of current celebration rules.
The name “Zombieland” is said to have originated from the 2009 comedy film of the same name, evoking the exaggerated movements and grim ambiance of fictional zombies. Although not officially confirmed by either team, players say that the celebration is meant to energize teammates, entertain fans, and show a sense of camaraderie.
Patriots players, including members of the secondary and wide receiver corps, were among the first to use the routine during in-game touchdowns and sideline huddles. Meanwhile, members of the Seahawks’ special teams and linebacking unit joined the trend during their playoff run.
NFL officials have acknowledged the celebration as part of a larger trend of team-based choreography integrated into the sport’s cultural presentation. While not as elaborate as some past touchdown dances, “Zombieland” has become symbolic of the chemistry and spirit fueling both Super Bowl contenders.
As both the Patriots and Seahawks prepare to face off in Super Bowl LX, fans can expect to see the continuation of the celebration, regardless of which team scores. It stands as a shared example of sideline creativity uniting players beyond the X’s and O’s of the game.
